Here is an email I received this afternoon from a Startup:
This email could have been sent by thousands of SaaS companies.
Like me you, you probably sign up for so many stuff a week. You receive hundreds of emails like this one.
And most of the time, we don’t remember what it is, what it does and why the hell we even signed up.
Especially when we subscribed for a beta alert months ago.
I bet this kind of emails have very little chance to get a decent Click Through Rate (at least on non regular users).
Who would start a conversation without saying who he is and what we’re talking about?
A Damn Simple, Obvious And Free Copywriting Tip (That Is Almost Always Missing)
Whatever type of email you’re working on (product launch, new release, promotional, transactional, customer service emails…) here is this damn straightforward and free information you should always add: Your Golden Circle
- What you do
- How you do it
- Why you do what you do
Use your Golden Circle not only in emails but everywhere:
- Gmail signature
- Forum signature
- Social sites bio
- Social Media cover images
- Printed materials
It will infuse slowly but surely in your readers’ mind.
Give them something unique and easy to remember you.
Keep doing what you’re doing, just spread your Golden Circle each time you take the floor.
I wish you all the best!